I usually say that the consumer goods market is a market with infinite demand. Every day, somewhere in the world, some company will be launching a new product on the market. This could be a new line of products or even a new flavor or aroma from an existing line. The fact is, if you have a great portfolio you won’t run out of work. On the contrary, your demand will only increase as you revitalize and improve the quality of your portfolio.

Since 2011 I have been developing techniques to achieve perfection in a 3D illustration. I started using Modo as a tool. After establishing an excellent workflow I decided to migrate to C4D and apply the same technique and reasoning. It worked 100% right! I did work on Corona and Redshift. Both worked perfectly.

After a long time mentoring my students I noticed that many of them struggled to create perfect product images in Blender. So, I decided to study Blender and again apply the same techniques, reasoning and strategy. Doing this I could help my students reach satisfactory results and to be hired by multinational consumer goods companies.

As a result, I was able to achieve my goal and today I use Blender in my workflow. 

My conclusion is that no matter what 3D software you use, there is always a way that you can achieve incredible results if you learn to look and apply effective thinking.

Today I define my workflow as simple and surprisingly innovative.